Sockeye Community Management

Agency: Sockeye

Client: adidas

Role: Community Manager / Copywriter

Sockeye is a strategic creative agency in Portland that I had the chance to work with in 2020. They created a series of twenty two videos for their client, adidas, centered around “Impossible is Nothing” featuring Beyoncé, other famous athletes, artists and activists.

The ad was set to premiere at the 2020 Oscars. They asked for my community management guidance for buzz that would be generated during the event, as well as how they could showcase/leverage the videos post premiere on their social channels.

For my role, I put together a campaign social strategy, that included social channel recommendations as well as copy to accompany the videos. We also came up with an Instagram story and in-feed strategy for the agency to continue posting throughout the rest of the year. I also gathered their web mentions for post reporting.