Starbucks — ashley reynolds

Teavana Tea Organic Social Media and Community Management

I moved to the brand side with Starbucks in 2018. Teavana Tea needed a complete brand revival. New and old customers alike needed to be introduced to our new products.

I was tasked with evaluating the current social platforms and recommending a strategy to move forward. Working with our agency to create new brand guidelines, I was then able to create a new moderation guide book for the brand, tidy up their social channels, overhaul content and engage with our new customers.

My day to day includes community management across all of the Teavana social channels, content creation and collaborating with my brand managers on social strategies for events, product releases, influencer and paid content campaigns.

Work Examples:

MOD Guide

Content Calendar

Product Launch Announcement Strategy

Social Media Report

Teavana Tea Organic Social Media and Community Management

Fyrn

Sockeye