Hi. I’m Ashley

Digital Strategist

Brand Storyteller

Builder

I started as a journalist covering hard news in South Carolina.

Now I help brands figure out what their story actually is and build the systems, content and voice to tell it in a way people care about.

Fifteen years in, I've worked agency-side and in-house, for scrappy startups and household names including Starbucks, YETI, Adidas and Google. I've built social programs from scratch, written brand voice frameworks that governed entire content ecosystems, managed global campaigns and developed the kind of operational infrastructure that makes creative work actually ship.

TLDR; I'm a strategist who writes. That combination is rarer than it should be.

Based in Portland. Open to brand, content and marketing roles, agency or in-house.

Previous: brand side for Fyrn, managing digital marketing.

Formerly: agency side for clients including YETI, Google and Sonos.

Want to work together? Get in touch.