TBA Social Media Manager

Agency: The Brandon Agency

Clients: YETI Coolers, Beaufort CVB, Sonesta Resorts, Southern Tide, Glory Foods

Role: Social Media Manager

In 2010, I started my career as the lone social media coordinator for TBA and brands were also just starting to explore social media as a marketing tool. We had a lot of traditional clients that we introduced to the social space for the first time. As a full-service social team, we created all of the digital content, provided all of the community management and worked as project managers directly with our clients. Over the years, my role evolved to managing and hiring the social media team, managing our intern program, writing social strategy plans and creating ongoing education programs for our team. I was also able to plan and create the social strategy for the agency’s first digital marketing conference.